Prima Salon
312 River St
Santa Cruz, CA 95060
(831) 423-3360
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Prima has been nestled among the businesses of River Street for over 20 years. We are a modern classic salon with unparalleled products and services for both men and women. Our hairstylists are formally trained by hair legends such as Yosh and Vidal Sassoon. We don’t focus on trends, we create something just for you. Let us schedule a complimentary consultation for you to decide on a fun new color, flirty layers, or a great styling product.

Prima’s variety of facial treatments are luxurious and restorative, producing visible results based on the nature and needs of your skin type. We offer specialty facials, corrective peels, and microdermabrasion for all your skin care needs. Need a wax? Prima is the place to go from brows to bikini; our estheticians are gentle and precise.

Prima also offers a relaxing 90 minute massage which includes a combination of Swedish, Shiatsu, and polarity techniques. Our natural mineral makeup and vegan lip pencils compliment any skin type and are easy to try at our new make-up bar.

Call to schedule your appointment today, and sample our array of must-have beauty products.

Please feel free to contact us if you need additional information regarding treatments or prices for any of our services.

Gift Certificates Available

We accept Visa and Mastercard.*
*Please note that at this time only Brandi and Bettina accept credit cards for services.
Credit cards can be used, however, at any time for retail purchases within the salon.

Thank you for choosing Prima!