By Kati Sedun
Yesterday I was finally in the salon getting my hair done for the holidays, and decided to chat with my beloved stylist Juliana about product diversion. I am so happy I did. First of all, let me clarify that the salon I go to exclusively markets Aveda, which is only sold at Aveda stores and partnered salons. I never used Aveda products until I began going to my current salon, and could not believe the difference their products made on my hair. Additionally, Juliana has been spot on with recommending great styling products that make my hair look great and my everyday styling routine easier. It’s hard to even think about my life before I developed my relationship with Juliana and Aveda. Not to mention, using these professional products has made my color last longer and my hair healthier, so I can longer in between my cuts and color.
But back to the discussion Juliana and I had yesterday. When I brought up the topic of product diversion, she immediately told me about how one of her other clients bought Aveda products on Amazon, only to receive a product that was completely counterfeit. Yes, the product bottle had the Aveda label, but the actual product line was completely made up - Juliana had never heard of it! Juliana’s client thought she was saving time and money by ordering online, but actually ended up losing more of both because of receiving a fake product, which drove her to make a special trip to the salon to ask her stylist about.
Before doing my research on this, it was hard for me to actually believe that counterfeit products are actually being sold, especially since many of the articles out there talk about how big companies like Target or CVS would not risk consumer lawsuits for selling a fake product. Amazon, on the other hand, is a completely different situation. Amazon essentially acts as a liaison between seller and consumer; therefore, the consumer buys products from the seller at their own risk, based on seller rating and feedback (reviews) on Amazon. Hence, Amazon is not directly responsible for the quality of product sold through their site. Consumers shop at their own risk on Amazon, and need to base their decisions on seller ratings and reviews. Once they purchase the product, that is it.
The next time you are Amazon, look up your favorite products and read the reviews posted, especially ones that only give the seller one star. It does not take much time to find reviews that complain of products that do not look, smell, feel, or produce correctly, ranging anywhere from a goofy looking bottle that looks nothing like the picture featured online, to shampoos that smell bad, or are the consistency of hand soap and hair gel combined. If you care enough about your hair to be purchasing these products in the first place, make sure you follow through with the care and only purchase from your trusted salon, to both support the industry as well as actually receive what you are paying for.
Have you ever had a bad experience buying hair products from a site like Amazon?
For the love of hair,